A Live Masterclass · Andrea Merrill

The moment you would cut is the moment that converts.

Watch it happen live. Five registrants are chosen to have their story mined in real time by Andrea. Register, and one of them could be you.

When

July 15 · 6–8 PM MST

Where

Zoom · Live

Entry

$38 · a live chance

Andrea Merrill

Story Miner · Scottsdale, AZ

Telling your story is surface · Mining it is different

Why this room is different

Most speakers hunt for a bigger story. The one that moves a room is the one they keep skipping.

It feels too small. Too personal. Too everyday. So they cut it, polish the arc, and lead with the wins. The room nods. Nobody books.

Story mining is the opposite of that instinct. You go into one specific moment, the five seconds before you decided something, and you pull out what actually happened.

That is what lands with established people. They already have the highlight reel. They are not buying yours. They are buying the moment you thought you had to hide.

“

Telling your story is surface. Mining it is different. This is the difference, live.

Andrea Merrill

How the night works

You do not read about story mining. You watch it happen.

Five are chosen, mined live

Andrea selects five registrants and runs a real mini story mining session with each, roughly twenty minutes, while the room watches.

The process made visible

You see how a buried moment gets surfaced, sharpened, and turned into the open of a talk. The part most people never get to watch.

You apply it to your own

Watching someone else get mined teaches you to spot the moment you have been cutting from your own talk.

Led by a trauma therapist

Andrea's process is rooted in behavioral science. One client described being story mined as feeling like therapy. It goes that deep.

Five seats. One of them could be yours.

Register, and you could be the one Andrea mines live.

Five registrants will be chosen to have their story mined on the night, roughly twenty minutes each, one on one with Andrea, while the room watches. It is a real session, not a demo.

~~$6,500~~

The price of a private
story mining session.

This is a live window into that same work. If you are chosen, you get a piece of it for the price of a seat.

Your $38 registration enters you automatically. Nothing extra to fill out.

GET CHOSEN

Andrea selects the five. Every registrant is notified three days before the event.

GET MINED

If it is you, you are mined live on July 15. If not, you still watch all five up close.

Notifications go to every registrant three days before, chosen or not.

Andrea MerrillScottsdale, AZ

Who is leading it

She listens for what is true, not what sounds good.

Messaging Architect · Story Miner · TEDx Strategist · Keynote Writer

Andrea is a bestselling author and former behavior and trauma therapist with a Master's in Applied Behavioral Analysis. She built her business from an iPhone 8 in a hospital bed during a life-threatening pregnancy with her fifth baby.

One client booked a $25,000 contract from a single keynote. Another filled a $10,000 mastermind in 72 hours. She has been featured on CNN, NBC, CBS, and FOX.

$80M+

Client Revenue

$25K

Single-Keynote Contract

72 hrs

$10K Mastermind Filled

Who should be in this room

For people who already have the credentials and want the talk that moves them.

01Speakers writing or rewriting a signature talk

02Coaches and consultants who inspire but do not convert

03Authors and founders preparing for a stage

04Anyone sitting on a story they keep cutting

The details

Everything you need to know.

The Masterclass

Mine the MomentA live story mining masterclass

Date & Time

Wednesday, July 156:00 to 8:00 PM MST · two hours

Where

Live on Zoom

Entry

$38 per registrantOne flat price. No tiers.

Live Mining Spots

Five chosen registrantsRoughly twenty minutes each. Chosen three days before. Every registrant notified.

What It Is Worth

A private session runs $6,500Chosen registrants get a live piece of that work for the price of a seat.

Why $38

Because Andrea just turned 38

Questions, answered

How a storytelling coach helps you tell your story.

What is story mining?

Story mining is the process of going into a single, specific moment—the five seconds before you made a decision—and pulling out what actually happened. It is the opposite of polishing a highlight reel. It is how you find the moment that converts.

How does a storytelling coach help me tell my story?

A storytelling coach listens for what is true, not just what sounds good. Andrea helps you spot the moment you keep cutting, ask the questions that surface it, and shape it into an open that moves a room.

What happens if I am chosen to be mined live?

You get roughly twenty minutes one on one with Andrea on Zoom, while the room watches. She will run the same process she uses in private sessions, live, in real time, with your story.

Do I need to be a professional speaker?

No. This is for anyone who has a story they keep skipping—founders, coaches, authors, leaders, or humans preparing for a stage, a pitch, or a hard conversation.

How is this different from a storytelling class?

Most classes teach you how to structure a story. This masterclass shows you how to mine one. You watch the excavation happen live, which teaches you to recognize the buried moment in your own material.

What if I am not one of the five chosen?

You still attend the full two-hour live session and watch all five story mining sessions up close. Most people learn as much watching someone else get mined as they do being mined themselves.

July 15 · Live on Zoom

Go find the moment you were about to cut.

Then watch what it can do in a room. $38 to attend, with a chance to be mined on the spot. The recording will not capture what it feels like to be there as it happens.

Secure your seat · Every registrant has a chance to be mined live

The Story Is You.

$38 · July 15A chance to be mined live